Streaming and music
Apple TV price: from $6.99 to today
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What Apple's streaming service costs in the United States, how it fits into Apple One, and how its monthly price has more than doubled since 2023.
Apple TV Apple TV (no ads), cost of 12 months
$179.88
| Price | $14.99 a month |
| Since Oct 1, 2023 | $6.99 to $14.99 (+114%) |
| Last change seen | Sep 1, 2026, +$2 |
List price read on Nov 1, 2026, before sales tax. Everything you enter stays in this browser: nothing is sent or stored.
Apple's streaming service, called Apple TV+ in Apple's page of 2023 and Apple TV in that of 2026, costs $14.99 a month in the United States, after a free trial of seven days for new subscribers. It has a single plan, without ads, which works for up to six people through Family Sharing, according to the page. It is also part of every Apple One bundle, which starts at $21.95 a month. Apple's page cost $6.99 a month in its copy of October 1, 2023, then $9.99 in that of November 1, 2023, $12.99 in that of September 1, 2025 and $14.99 from that of September 1, 2026: a rise of 114% in three years, the largest in share of any plan tracked here. Apple's page also offers Apple TV and Peacock together for $17.99 a month. Prices read on apple.com on November 1, 2026, before sales tax.
What does an hour of viewing cost you?
Apple TV Apple TV (no ads) at 20 hours a month
$0.75 an hour
| Monthly price | $14.99 |
| Hours a year | 240 |
| Cost of a year | $179.88 |
Prices read by Radif Partners · Editorial policy · Method and sources
Alone or through Apple One
Apple One Individual bundles Apple TV with Apple Music, Apple Arcade and 50 GB of iCloud+ for $21.95 a month. Apple TV alone is $14.99; with Apple Music, $11.99, the two already cost $26.98, more than the bundle. The Apple One page breaks down each tier.
Each increase
Apple has raised the price three times in the copies read for this site: by $3 between October 1, 2023 and November 1, 2023, by $3 between August 2, 2025 and September 1, 2025, and by $2 between June 2, 2026 and September 1, 2026, when Apple Music and Apple One rose too. There is no annual plan on the US page, and no tier with ads.
Apple TV plans and prices today
| Plan | Ads | Monthly | Annual plan | Cost of a year |
|---|---|---|---|---|
| Apple TV (no ads) | no | $14.99 | none | $179.88 |
Apple TV price history
| Plan | Old price | New price | Change | Old price last seen | New price first seen |
|---|---|---|---|---|---|
| Apple TV (no ads) | $12.99 | $14.99 | +$2 (15%) | archived copy, Jun 2, 2026 | archived copy, Sep 1, 2026 |
| Apple TV (no ads) | $9.99 | $12.99 | +$3 (30%) | archived copy, Aug 2, 2025 | archived copy, Sep 1, 2025 |
| Apple TV (no ads) | $6.99 | $9.99 | +$3 (43%) | archived copy, Oct 1, 2023 | archived copy, Nov 1, 2023 |