Streaming and music
Netflix price: every US plan and every increase
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What each Netflix plan costs in the United States today, what an extra member adds, and how much each plan has gone up since 2022, with the copy of Netflix's own page behind every figure.
Netflix Standard with ads, cost of 12 months
$107.88
| Price | $8.99 a month |
| Since Nov 4, 2022 | $6.99 to $8.99 (+29%) |
| Last change seen | Mar 26, 2026, +$1 |
List price read on Nov 1, 2026, before sales tax. Everything you enter stays in this browser: nothing is sent or stored.
Netflix sells three plans in the United States. Standard with ads costs $8.99 a month, Standard costs $19.99 and Premium, the only plan with 4K and four streams at once, costs $26.99. There is no annual plan. A Standard or Premium account can pay for an extra member outside the household, at $7.99 a month with ads or $9.99 without. The last increase took Standard from $17.99 to $19.99: Netflix's own price page still showed the old price on February 17, 2026 and the new one on March 26, 2026. Since January 2022, Standard has gone from $15.49 to $19.99, and the ad plan from $6.99 at launch to $8.99. Prices read on Netflix's own US page on November 1, 2026, before sales tax.
How much has this plan gone up?
Netflix Standard, Jan 1, 2023 to today
+29%
| Price on Jan 1, 2023 | $15.49 |
| Price today | $19.99 |
| Extra per year at today's price | $54 |
| Increases since | 2 |
Prices read by Radif Partners · Editorial policy · Method and sources
What changes from one plan to the next
Netflix's page describes the difference in a few lines. Standard with ads carries ads and most of the films and series, with a lock on the titles it does not include; it plays on two devices at a time in 1080p and downloads on two. Standard has the same two screens and the same picture without ads or locked titles, and can add one extra member. Premium plays on four devices at once, in 4K with HDR and spatial audio, downloads on six and can add two extra members. Going from the ad plan to Standard costs $11 more a month for the same screens; going from Standard to Premium costs $7 more for the two extra screens and 4K.
Extra members
The page says an account cannot be shared outside the household, meaning the devices at the main home where you watch. Someone who lives elsewhere can be added as an extra member with their own account, for $7.99 a month with ads or $9.99 without, on the owner's bill. Extra members first appear on the page in the copy of May 30, 2023, at $7.99. An extra member without ads costs less than a separate Standard account but more than a separate ad plan.
How Netflix prices have moved
Netflix raised its US prices in four steps over the period covered here. The ad plan arrived in November 2022 at $6.99 as "Basic with ads" and took its current name in 2023. The plain Basic plan, $9.99 without ads, disappeared from the price page between May 30, 2023 and August 26, 2023. Premium alone rose at the end of 2023, between October 4, 2023 and December 19, 2024. Every plan then rose in early 2025, between December 19, 2024 and February 9, 2025, and again in 2026, between February 17, 2026 and March 26, 2026. The table at the bottom of this page links each date to the archived copy of Netflix's page it was read in.
What did the last price increase cost you?
Netflix Premium: last change
+$24 a year
| Before | $24.99 |
| After | $26.99 |
| Old price last seen | Feb 17, 2026 |
| New price first seen | Mar 26, 2026 |
Netflix plans and prices today
| Plan | Ads | Monthly | Annual plan | Cost of a year |
|---|---|---|---|---|
| Standard with ads | yes | $8.99 | none | $107.88 |
| Standard | no | $19.99 | none | $239.88 |
| Premium | no | $26.99 | none | $323.88 |
| Extra member with ads (add-on) | yes | $7.99 | none | $95.88 |
| Extra member without ads (add-on) | no | $9.99 | none | $119.88 |
Dropping the ads costs $11 more a month on Netflix, $132 over a year, comparing Standard with ads with Standard.
Netflix price history
| Plan | Old price | New price | Change | Old price last seen | New price first seen |
|---|---|---|---|---|---|
| Standard with ads | $7.99 | $8.99 | +$1 (13%) | archived copy, Feb 17, 2026 | archived copy, Mar 26, 2026 |
| Standard | $17.99 | $19.99 | +$2 (11%) | archived copy, Feb 17, 2026 | archived copy, Mar 26, 2026 |
| Premium | $24.99 | $26.99 | +$2 (8%) | archived copy, Feb 17, 2026 | archived copy, Mar 26, 2026 |
| Extra member with ads (add-on) | $6.99 | $7.99 | +$1 (14%) | archived copy, Feb 17, 2026 | archived copy, Mar 26, 2026 |
| Extra member without ads (add-on) | $8.99 | $9.99 | +$1 (11%) | archived copy, Feb 17, 2026 | archived copy, Mar 26, 2026 |
| Standard with ads | $6.99 | $7.99 | +$1 (14%) | archived copy, Dec 19, 2024 | archived copy, Feb 9, 2025 |
| Standard | $15.49 | $17.99 | +$2.50 (16%) | archived copy, Dec 19, 2024 | archived copy, Feb 9, 2025 |
| Premium | $22.99 | $24.99 | +$2 (9%) | archived copy, Dec 19, 2024 | archived copy, Feb 9, 2025 |
| Extra member without ads (add-on) | $7.99 | $8.99 | +$1 (13%) | archived copy, Dec 19, 2024 | archived copy, Feb 9, 2025 |
| Premium | $19.99 | $22.99 | +$3 (15%) | archived copy, Oct 4, 2023 | archived copy, Dec 19, 2024 |